FOURTH EDITION OF “LA VENDEMMIA”
THREE DAYS OF EXCLUSIVE APPOINTMENTS IN MILAN WITH THE WORLD OF LUXURY AND
FINEST WINES ORGANIZED BY THE VIA MONTENAPOLEONE ASSOCIATION.
From 10th to 13th of October the luxury Brands of Via MonteNapoleone, Via Sant’Andrea and Via Verri, will host
top sommeliers and the most prestigious Italian and international wineries. An exclusive appointment that will
provide guests with a unique experience, in Milan’s setting of excellence: boutiques, restaurants, hotels and SEA
airports.
The new prestigious event “La Vendemmia”: the exclusive event now in its fourth edition, that from 10th to
13th of October will showcase the world of luxury and finest wines. The event is conceived and organized by the
Via MonteNapoleone Association in collaboration with Unione ConfCommercio di Milano, Regione
Lombardia, Provincia di Milano, Comune di Milano, Expo 2015 and Comitato Grandi Cru d’Italia.
Milan shows off one of the great family jewels celebrating the central role of fashion, which through years has led to
identify itself with a specific area of the town. The event, born to celebrate Italian excellence, is becoming an
important and international showcase, capable to enhance fashion industry as well as its image on a worldwide
scale.
In collaboration with great international wines and the Comitato Grandi Cru d’Italia, the Via MonteNapoleone
Association once again presents the event, which over the three days of the last edition, saw a 50% increase in
turnover thanks to this successful combination of excellence.
The event “La Vendemmia” opens the doors to its guests on Thursday 10th October and invites them to
participate to this extraordinary experience that will involve the boutiques from 7.30pm to 10.30pm.
As in previous editions, each boutique will be paired with the name of a prestigious winery: 69 labels representing
excellence in oenology.
In the exclusive location of MonteNapoleone, a piano and a string concert will be performed as background
soundtrack.
The extraordinary shopping experience will be also extended on Friday 10th and on Saturday 12th of
October with wine tastings of the selected wineries, personal shoppers and hotel / home delivery of purchases.
The significant innovation of this year is the exclusive tasting event held at the PAC on Friday 11th October
from 6.00pm to 10.00pm, during which 100 prestigious wineries members of the Comitato Grandi
Cru d’Italia will be presented.
In this fourth edition it has been implemented the partnership with 5 star luxury hotels, that from Thursday 10th to
Sunday 13th October will provide their guests with special packages, ad hoc menus and oenology-themed activities,
one which stands out being the chance to try vertical tastings, organized in association with the Comitato Grandi
Cru d’Italia, to taste several vintages of the same wine.
During “La Vendemmia” week, from Monday 7th to Sunday 13th October ,Milan’s top restaurants, always
more playing an active role in the event, will propose special menus and the chance to taste by the glass the best
wines in the world.
A packed schedule of collateral events, also includes guided winery tours by chauffeured car or helicopter, on
Saturday 12th and on Sunday 13th by reservation.
“La Vendemmia” aims to be a platform to evaluate Italian excellence in a unique and extraordinary event.
Further information is also available on the website www.lavendemmia.org
GUGLIELMO MIANI, PRESIDENT OF THE VIA MONTENAPOLEONE ASSOCIATION
“One of the goals of the Association is to create events and opportunities to promote the associates’ activities. “La
Vendemmia”, in its fourth edition, is already an essential appointment in the schedule of the Association.
Throughout the years, the Association improved its focus, which is the successful combination of luxury Brands
and wineries, which takes advantage of the media coverage of the event. We need to consider the exclusiveness
and international connotation of this event. After the first edition, I became highly motivated to maintain and
improve this format, thanks to the enthusiasm and interest in participating from the Brands and the wineries,
and the involvement of Milanese excellence, like hotels, restaurants and Milan SEA airport”.
PAOLO PANERAI – DEPUTY EXECUTIVE DIRECTOR OF THE “COMITATO GRANDI CRU
D’ITALIA”
“Right this year, Italy has gained the worldwide record in wine production, better also than France. This signal
marks the importance of Italian wine sector and its ample varieties for Italian economy. The attendance of some
members of the Grandi Cru in the boutiques, the wine tasting at the PAC with all the 100 Grandi Cru, and the five
vertical tastings in the 5 star luxury hotels, enhance the excellence not only of Italian wines but also of an
international event on a worldwide scale like La Vendemmia”.
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