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TAG Heuer Connected Modular 45
\nKINGSMAN Special Edition
\nExclusive to MR PORTER for one month before global release
\nIn May, TAG Heuer announced its global partnership with MARV films and 20th century
\nFox for the upcoming new film from acclaimed director Matthew Vaughn, ‘Kingsman:
\nThe Golden Circle’, in cinemas worldwide on September 22nd 2017. TAG Heuer\u2019s
\nConnected Watch is the official watch of the Kingsman.
\nThe TAG Heuer Connected Kingsman Special Edition will be sold online exclusively
\nthrough MR PORTER, the award-winning global retail destination for men\u2019s style for
\none month starting July 6th. This is a first for the Swiss watch brand following its online
\nsales in China earlier this year.
\nToday, during an exclusive preview of footage
\nfrom the highly anticipated Kingsman: The Golden Circle, the special edition of the TAG Heuer
\nConnected Modular 45 was unveiled in London by Jean-Claude Biver, CEO of TAG Heuer
\nand President of the LVMH Group Watch Division, alongside Kingsman: The Golden Circle
\nDirector, Writer and Producer Matthew Vaughn and Toby Bateman, Managing Director of MR
\nPORTER.
\nThe TAG Heuer Connected watch was personally chosen by Matthew to be the timepiece of
\nchoice for his Kingsman agents. Matthew Vaughn said: “For Kingsman: The Golden Circle, we
\nneeded a connected watch for our agents. We looked at the different options available, but
\nnone of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV
\nwith Jean-Claude Biver about his connected watch, and it became immediately obvious; the
\nKingsman agents would wear the TAG Heuer Connected.”
\nThe watches worn by the characters play a decisive role in Kingsman: The Golden Circle,
\npivotal to the success of the Kingsman agents’ missions. They needed watches that could
\nwithstand anything, be it underwater shots, fight scenes or stunts. Film-goers will see the
\nKingsman agents wearing the TAG Heuer Connected.
\nThe Kingsman Special Edition reproduces the aesthetic adopted by the agents in the movie:
\npink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a
\nsecond strap in orange velvet, inspired by the iconic orange velvet smoking jacket worn in the
\nfilm by Taron Egerton. The key difference between the Kingsman Special Edition and the core
\ncollection is in its dial functions. Available in either midnight blue or grey, it bears the Kingsman
\ninscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the
\nK-shaped logo appears. In a final nod to the film, the original Android Wear lighting function is
\nreplaced by the film’s logo on the dial, in gold on a white background. An all-terrain watch with
\nan elegant, English-style Kingsman touch.
\nStarting July 6th, the Kingsman Special Edition will be exclusively available for one month via
\nMR PORTER. It will appear as the first part in the wider Kingsman: The Golden Circle \u201ccostume
\nto collection\u201d, a continued collaboration between Matthew Vaughn and MR PORTER.
\nThis is TAG Heuer’s first global online launch, following its partnerships with Chinese online
\nretailers JD.com and Tmall.com. The Kingsman program is part of the Swiss watch company’s
\nstrategy to connect with a millennial audience and to build its e-commerce business.
\nOn this subject, Jean-Claude Biver stated: “The intersection between Kingsman and TAG
\nHeuer speaks to what defines a gentleman today: a combination of prestige, avant-garde and
\naccess to a connected world. Our customers are buying through online channels more and
\nmore every day. We need to be where our customers are, which means we need to be online!
\nIt is wonderful to be partnering with MR PORTER because it is perfectly in line with TAG
\nHeuer’s ecommerce strategy, providing a new online purchasing platform for the next
\ngeneration of TAG Heuer fans.”
\nToby Bateman to add: \u2018We are thrilled that the TAG Heuer Connected Kingsman watch will be
\nthe first item to launch on MR PORTER within the \u2018costume to collection\u2019 range for Kingsman:
\nThe Golden Circle. The innovative connected technology and modern aesthetic of the watch
\nwill strongly resonate with our customers, and help build momentum for our Kingsman launch
\nactivity September 7th on MR PORTER, as the film begins to premiere and release over the
\ncourse of the month.\u2019
\nThe Swiss Made TAG Heuer Connected Modular 45 was designed, developed and assembled
\nin Switzerland by TAG Heuer, and features an original concept, which is brand new in the field
\nof connected watches: the connected module is interchangeable with an Haute Horlogerie
\nmechanical module \u2014 a 3-hands or COSC-certified Chronograph Tourbillon. The modular
\nconcept also applies to the lugs, the strap and the buckle. A strong, elegant and bold design.
\nThis is a genuine luxury watch, developed in collaboration with Intel: water-resistant to 50
\nmetres, it features GPS, an NFC payment sensor, a stunning high-definition AMOLED display
\nand a selection of infinitely customisable TAG Heuer dials, with Android Wear 2.0 and a new
\nCompanion App to enhance the software experience.
\nKINGSMAN: THE GOLDEN CIRCLE WILL BE RELEASED GLOBALLY IN CINEMAS IN
\nAUTUMN 2017 AND IN THE UK AND USA ON SEPTEMBER 22ND
\nPRICE RANGE \u00a33100 \/ $3650 \/ \u20ac3600
\nPLEASE VIEW THE CURRENT KINGSMAN COLLECTION AT MR PORTER HERE
\nAbout MARV
\nMatthew Vaughn is a leading British filmmaker who has produced, written and directed an impressive array of films.
\nVaughn began his career as producer with Guy Ritchie\u2019s Lock, Stock and Two Smoking Barrels and Snatch, which
\nstarred Brad Pitt and received wide acclaim. Through his production company, MARV Films, Vaughn debuted as a
\ndirector with Layer Cake, which starred Daniel Craig. Vaughn followed that up by directing and co-writing with his
\nwriting partner Jane Goldman, Stardust, which starred Robert De Niro and Michelle Pfeiffer. In 2009, Vaughn
\nproduced Harry Brown, which starred Michael Caine. 2010 saw Vaughn producing and writing The Debt, which
\nstarred Helen Mirren and Sam Worthington, and directing, producing and writing Kick-Ass. In 2011 Vaughn wrote
\nand directed X-Men: First Class, wrote 2014\u2019s X-Men: Days of Future Past and wrote Eddie the Eagle in 2016. 2014
\nalso saw the debut of Kingsman: The Secret Service, written and directed by Vaughn, with its follow-up Kingsman:
\nThe Golden Circle set to release in September 2017.
\nAbout 20th Century Fox Film
\nOne of the world\u2019s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires
\nand distributes motion pictures throughout the world. These motion pictures are produced or acquired by the
\nfollowing units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International
\nProductions, and Twentieth Century Fox Animation\/Blue Sky Studios.
\nAbout KINGSMAN: THE GOLDEN CIRCLE
\nKingsman: The Golden Circle is Matthew Vaughn\u2019s highly anticipated follow-up to the hit 2015 film Kingsman: The
\nSecret Service.
\nReturning cast members Colin Firth, Taron Egerton, Mark Strong and Edward Holcroft will be joined by an incredible
\nhost of names including Julianne Moore, Halle Berry, Pedro Pascal, with Channing Tatum and Jeff Bridges.
\nKingsman: The Secret Service introduced the world to Kingsman – an independent, international intelligence agency
\noperating at the highest level of discretion, whose ultimate goal is to keep the world safe. In Kingsman: The Golden
\nCircle, our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their
\njourney leads them to the discovery of an allied spy organisation in the US called Statesman, dating back to the day
\nthey were both founded. In a new adventure that tests their agents\u2019 strength and wits to the limit, these two elite
\nsecret organisations band together to defeat a ruthless common enemy, in order to save the world, something that\u2019s
\nbecoming a bit of a habit for Eggsy\u2026
\nKingsman: The Golden Circle is written by Jane Goldman & Matthew Vaughn, based on the comic book \u201cThe Secret
\nService\u201d by Mark Millar and Dave Gibbons.
\nAbout TAG HEUER
\nTAG Heuer, the avant-garde of Swiss watchmaking since 1860. TAG Heuer has been striving since then to push the
\nboundaries further, inventing timepieces for those who love to defy convention. This technical expertise was
\nharnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional
\nchronographs.
\nUnder the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division,
\nthe new models, including the connected watch, reveal a new dynamism: faster lead times and developments, and a
\ncompletely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the
\nfour different worlds: Art, Lifestyle, Sport and Heritage.
\nOur partnerships in sport, with the Formula 1 Red Bull Racing team, the Monaco F1 Grand Prix, the FIA Formula E
\nChampionship, the Indy 500 in Indianapolis, and legendary races including the Pikes Peak and Carrera
\nPanamericana; in football with Manchester United, the English Premier League, the German Bundesliga, the
\nSpanish La Liga, Major League Soccer in the USA, the Chinese Football League, the Japanese Premier League, the
\nAsian Cup, and the Australian Men’s National Football team; in cycling with the professional BMC Racing team, the
\nTours of Abu Dhabi and Dubai, the Cadel Evans Great Ocean Road Race in Australia, the Giro d’Italia and the Tour
\nof California; and our ambassadors, living football legend Cristiano Ronaldo, trendsetting it-girls Bella Hadid and
\nCara Delevingne, icons of electronic music David Guetta and Martin Garrix, surfing champion Kai Lenny, American
\nstar quarterback Tom Brady, Australian actor Chris Hemsworth, Patrick Dempsey\u2026 all share the brand’s core
\nvalues: teamwork, ambition and a taste for challenge which also drive TAG Heuer to go beyond the traditions of the
\nwatchmaking industry.
\nOur slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind. TAG Heuer is an
\nLVMH Group company. For more information, visit tagheuer.com
\nInstagram : @tagheuer, Twitter : @TAGHeuer, Facebook : https:\/\/www.facebook.com\/TAGHeuer
\nAbout MR PORTER
\nMR PORTER launched in February 2011. It has since established itself as the award-winning global retail
\ndestination for men\u2019s style, with an unparalleled product offering from the world\u2019s best menswear and luxury brands
\n\u2013 including Saint Laurent, Prada, Gucci, Brunello Cucinelli, Ermenegildo Zegna, Moncler, Acne Studios, APC,
\nKingsman, Tom Ford, Common Projects. MR PORTER complements its best-in-class menswear with ever-growing,
\nindustry-advancing categories, such as fine watches, grooming, performance, sport, tech and lifestyle. Additionally,
\nMR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal, its
\nbimonthly newspaper, The MR PORTER Post, and its bite-sized, several-times-a-day digital news source, The Daily,
\nall powered by MRPORTER.COM. MR PORTER video content is also streamable and shoppable from its very own
\nApple TV app. MR PORTER champions unparalleled customer service with express worldwide shipping to more
\nthan 170 countries, including same-day delivery to New York and London and next-day delivery to the UK, US,
\nGermany and France, a seamless shopping experience across mobile, tablet, desktop, email and telephone,
\nsignature white and black packaging, easy returns and a multi-lingual customer care and personal-shopping team
\nwho are available 24\/7, 365 days a year.
\nwww.mrporter.com (Instagram\uff1a@mrporterlive \/ Facebook\uff1a#mrporterlive\/ Wechat:MRPORTERLIVE)<\/p>\n","protected":false},"excerpt":{"rendered":"
TAG Heuer Connected Modular 45 KINGSMAN Special Edition Exclusive to MR PORTER for one month before global release In May, TAG Heuer announced its global partnership with MARV films and 20th century Fox for the upcoming new film from acclaimed director Matthew Vaughn, ‘Kingsman: The Golden Circle’, in cinemas worldwide on September 22nd 2017. TAG … Read more TAG Heuer Connected Modular 45 KINGSMAN Special Edition<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":63429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2244],"tags":[20152,20151],"class_list":["post-63428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-costume","tag-mr-porter","tag-tag-heuer-connected-modular-45-kingsman-special-edition"],"_links":{"self":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts\/63428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/comments?post=63428"}],"version-history":[{"count":1,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts\/63428\/revisions"}],"predecessor-version":[{"id":63430,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts\/63428\/revisions\/63430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/media\/63429"}],"wp:attachment":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/media?parent=63428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/categories?post=63428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/tags?post=63428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}