{"id":35681,"date":"2013-10-10T13:05:11","date_gmt":"2013-10-10T11:05:11","guid":{"rendered":"http:\/\/www.gdapress.it\/it\/?p=35681"},"modified":"2013-10-10T13:05:11","modified_gmt":"2013-10-10T11:05:11","slug":"fourth-edition-of-la-vendemmia","status":"publish","type":"post","link":"https:\/\/www.gdapress.it\/it\/index.php\/35681\/enogastronomia\/fourth-edition-of-la-vendemmia.html","title":{"rendered":"FOURTH EDITION OF \u201cLA VENDEMMIA\u201d"},"content":{"rendered":"
FOURTH EDITION OF “LA VENDEMMIA”<\/div>\n
THREE DAYS OF EXCLUSIVE APPOINTMENTS IN MILAN WITH THE WORLD OF LUXURY AND<\/div>\n
FINEST WINES ORGANIZED BY THE VIA MONTENAPOLEONE ASSOCIATION.<\/div>\n
 <\/div>\n
 <\/div>\n
From 10th to 13th of October the luxury Brands of Via MonteNapoleone, Via Sant’Andrea and Via Verri, will host<\/div>\n
top sommeliers and the most prestigious Italian and international wineries. An exclusive appointment that will<\/div>\n
provide guests with a unique experience, in Milan’s setting of excellence: boutiques, restaurants, hotels and SEA<\/div>\n
airports.<\/div>\n
The new prestigious event “La Vendemmia”: the exclusive event now in its fourth edition, that from 10th to<\/div>\n
13th of October will showcase the world of luxury and finest wines. The event is conceived and organized by the<\/div>\n
Via MonteNapoleone Association in collaboration with Unione ConfCommercio di Milano, Regione<\/div>\n
Lombardia, Provincia di Milano, Comune di Milano, Expo 2015 and Comitato Grandi Cru d’Italia.<\/div>\n
Milan shows off one of the great family jewels celebrating the central role of fashion, which through years has led to<\/div>\n
identify itself with a specific area of the town. The event, born to celebrate Italian excellence, is becoming an<\/div>\n
important and international showcase, capable to enhance fashion industry as well as its image on a worldwide<\/div>\n
scale.<\/div>\n
In collaboration with great international wines and the Comitato Grandi Cru d’Italia, the Via MonteNapoleone<\/div>\n
Association once again presents the event, which over the three days of the last edition, saw a 50% increase in<\/div>\n
turnover thanks to this successful combination of excellence.<\/div>\n
The event “La Vendemmia” opens the doors to its guests on Thursday 10th October and invites them to<\/div>\n
participate to this extraordinary experience that will involve the boutiques from 7.30pm to 10.30pm.<\/div>\n
As in previous editions, each boutique will be paired with the name of a prestigious winery: 69 labels representing<\/div>\n
excellence in oenology.<\/div>\n
In the exclusive location of MonteNapoleone, a piano and a string concert will be performed as background<\/div>\n
soundtrack.<\/div>\n
The extraordinary shopping experience will be also extended on Friday 10th and on Saturday 12th of<\/div>\n
October with wine tastings of the selected wineries, personal shoppers and hotel \/ home delivery of purchases.<\/div>\n
The significant innovation of this year is the exclusive tasting event held at the PAC on Friday 11th October<\/div>\n
from 6.00pm to 10.00pm, during which 100 prestigious wineries members of the Comitato Grandi<\/div>\n
Cru d’Italia will be presented.<\/div>\n
In this fourth edition it has been implemented the partnership with 5 star luxury hotels, that from Thursday 10th to<\/div>\n
Sunday 13th October will provide their guests with special packages, ad hoc menus and oenology-themed activities,<\/div>\n
one which stands out being the chance to try vertical tastings, organized in association with the Comitato Grandi<\/div>\n
Cru d’Italia, to taste several vintages of the same wine.<\/div>\n
During “La Vendemmia” week, from Monday 7th to Sunday 13th October ,Milan’s top restaurants, always<\/div>\n
more playing an active role in the event, will propose special menus and the chance to taste by the glass the best<\/div>\n
wines in the world.<\/div>\n
A packed schedule of collateral events, also includes guided winery tours by chauffeured car or helicopter, on<\/div>\n
Saturday 12th and on Sunday 13th by reservation.<\/div>\n
“La Vendemmia” aims to be a platform to evaluate Italian excellence in a unique and extraordinary event.<\/div>\n
Further information is also available on the website www.lavendemmia.org<\/div>\n
GUGLIELMO MIANI, PRESIDENT OF THE VIA MONTENAPOLEONE ASSOCIATION<\/div>\n
“One of the goals of the Association is to create events and opportunities to promote the associates’ activities. “La<\/div>\n
Vendemmia”, in its fourth edition, is already an essential appointment in the schedule of the Association.<\/div>\n
Throughout the years, the Association improved its focus, which is the successful combination of luxury Brands<\/div>\n
and wineries, which takes advantage of the media coverage of the event. We need to consider the exclusiveness<\/div>\n
and international connotation of this event. After the first edition, I became highly motivated to maintain and<\/div>\n
improve this format, thanks to the enthusiasm and interest in participating from the Brands and the wineries,<\/div>\n
and the involvement of Milanese excellence, like hotels, restaurants and Milan SEA airport”.<\/div>\n
PAOLO PANERAI – DEPUTY EXECUTIVE DIRECTOR OF THE “COMITATO GRANDI CRU<\/div>\n
D’ITALIA”<\/div>\n
“Right this year, Italy has gained the worldwide record in wine production, better also than France. This signal<\/div>\n
marks the importance of Italian wine sector and its ample varieties for Italian economy. The attendance of some<\/div>\n
members of the Grandi Cru in the boutiques, the wine tasting at the PAC with all the 100 Grandi Cru, and the five<\/div>\n
vertical tastings in the 5 star luxury hotels, enhance the excellence not only of Italian wines but also of an<\/div>\n
international event on a worldwide scale like La Vendemmia”.<\/div>\n","protected":false},"excerpt":{"rendered":"

FOURTH EDITION OF “LA VENDEMMIA” THREE DAYS OF EXCLUSIVE APPOINTMENTS IN MILAN WITH THE WORLD OF LUXURY AND FINEST WINES ORGANIZED BY THE VIA MONTENAPOLEONE ASSOCIATION.     From 10th to 13th of October the luxury Brands of Via MonteNapoleone, Via Sant’Andrea and Via Verri, will host top sommeliers and the most prestigious Italian and … Read more FOURTH EDITION OF \u201cLA VENDEMMIA\u201d<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[10792,11594,65],"class_list":["post-35681","post","type-post","status-publish","format-standard","hentry","category-enogastronomia","tag-10792","tag-la-vendemmia","tag-montenapoleone"],"_links":{"self":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts\/35681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/comments?post=35681"}],"version-history":[{"count":1,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts\/35681\/revisions"}],"predecessor-version":[{"id":35682,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/posts\/35681\/revisions\/35682"}],"wp:attachment":[{"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/media?parent=35681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/categories?post=35681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gdapress.it\/it\/index.php\/wp-json\/wp\/v2\/tags?post=35681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}