TAG Heuer Connected Modular 45
KINGSMAN Special Edition
Exclusive to MR PORTER for one month before global release
In May, TAG Heuer announced its global partnership with MARV films and 20th century
Fox for the upcoming new film from acclaimed director Matthew Vaughn, ‘Kingsman:
The Golden Circle’, in cinemas worldwide on September 22nd 2017. TAG Heuer’s
Connected Watch is the official watch of the Kingsman.
The TAG Heuer Connected Kingsman Special Edition will be sold online exclusively
through MR PORTER, the award-winning global retail destination for men’s style for
one month starting July 6th. This is a first for the Swiss watch brand following its online
sales in China earlier this year.
Today, during an exclusive preview of footage
from the highly anticipated Kingsman: The Golden Circle, the special edition of the TAG Heuer
Connected Modular 45 was unveiled in London by Jean-Claude Biver, CEO of TAG Heuer
and President of the LVMH Group Watch Division, alongside Kingsman: The Golden Circle
Director, Writer and Producer Matthew Vaughn and Toby Bateman, Managing Director of MR
PORTER.
The TAG Heuer Connected watch was personally chosen by Matthew to be the timepiece of
choice for his Kingsman agents. Matthew Vaughn said: “For Kingsman: The Golden Circle, we
needed a connected watch for our agents. We looked at the different options available, but
none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV
with Jean-Claude Biver about his connected watch, and it became immediately obvious; the
Kingsman agents would wear the TAG Heuer Connected.”
The watches worn by the characters play a decisive role in Kingsman: The Golden Circle,
pivotal to the success of the Kingsman agents’ missions. They needed watches that could
withstand anything, be it underwater shots, fight scenes or stunts. Film-goers will see the
Kingsman agents wearing the TAG Heuer Connected.
The Kingsman Special Edition reproduces the aesthetic adopted by the agents in the movie:
pink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a
second strap in orange velvet, inspired by the iconic orange velvet smoking jacket worn in the
film by Taron Egerton. The key difference between the Kingsman Special Edition and the core
collection is in its dial functions. Available in either midnight blue or grey, it bears the Kingsman
inscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the
K-shaped logo appears. In a final nod to the film, the original Android Wear lighting function is
replaced by the film’s logo on the dial, in gold on a white background. An all-terrain watch with
an elegant, English-style Kingsman touch.
Starting July 6th, the Kingsman Special Edition will be exclusively available for one month via
MR PORTER. It will appear as the first part in the wider Kingsman: The Golden Circle “costume
to collection”, a continued collaboration between Matthew Vaughn and MR PORTER.
This is TAG Heuer’s first global online launch, following its partnerships with Chinese online
retailers JD.com and Tmall.com. The Kingsman program is part of the Swiss watch company’s
strategy to connect with a millennial audience and to build its e-commerce business.
On this subject, Jean-Claude Biver stated: “The intersection between Kingsman and TAG
Heuer speaks to what defines a gentleman today: a combination of prestige, avant-garde and
access to a connected world. Our customers are buying through online channels more and
more every day. We need to be where our customers are, which means we need to be online!
It is wonderful to be partnering with MR PORTER because it is perfectly in line with TAG
Heuer’s ecommerce strategy, providing a new online purchasing platform for the next
generation of TAG Heuer fans.”
Toby Bateman to add: ‘We are thrilled that the TAG Heuer Connected Kingsman watch will be
the first item to launch on MR PORTER within the ‘costume to collection’ range for Kingsman:
The Golden Circle. The innovative connected technology and modern aesthetic of the watch
will strongly resonate with our customers, and help build momentum for our Kingsman launch
activity September 7th on MR PORTER, as the film begins to premiere and release over the
course of the month.’
The Swiss Made TAG Heuer Connected Modular 45 was designed, developed and assembled
in Switzerland by TAG Heuer, and features an original concept, which is brand new in the field
of connected watches: the connected module is interchangeable with an Haute Horlogerie
mechanical module — a 3-hands or COSC-certified Chronograph Tourbillon. The modular
concept also applies to the lugs, the strap and the buckle. A strong, elegant and bold design.
This is a genuine luxury watch, developed in collaboration with Intel: water-resistant to 50
metres, it features GPS, an NFC payment sensor, a stunning high-definition AMOLED display
and a selection of infinitely customisable TAG Heuer dials, with Android Wear 2.0 and a new
Companion App to enhance the software experience.
KINGSMAN: THE GOLDEN CIRCLE WILL BE RELEASED GLOBALLY IN CINEMAS IN
AUTUMN 2017 AND IN THE UK AND USA ON SEPTEMBER 22ND
PRICE RANGE £3100 / $3650 / €3600
PLEASE VIEW THE CURRENT KINGSMAN COLLECTION AT MR PORTER HERE
About MARV
Matthew Vaughn is a leading British filmmaker who has produced, written and directed an impressive array of films.
Vaughn began his career as producer with Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch, which
starred Brad Pitt and received wide acclaim. Through his production company, MARV Films, Vaughn debuted as a
director with Layer Cake, which starred Daniel Craig. Vaughn followed that up by directing and co-writing with his
writing partner Jane Goldman, Stardust, which starred Robert De Niro and Michelle Pfeiffer. In 2009, Vaughn
produced Harry Brown, which starred Michael Caine. 2010 saw Vaughn producing and writing The Debt, which
starred Helen Mirren and Sam Worthington, and directing, producing and writing Kick-Ass. In 2011 Vaughn wrote
and directed X-Men: First Class, wrote 2014’s X-Men: Days of Future Past and wrote Eddie the Eagle in 2016. 2014
also saw the debut of Kingsman: The Secret Service, written and directed by Vaughn, with its follow-up Kingsman:
The Golden Circle set to release in September 2017.
About 20th Century Fox Film
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires
and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the
following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International
Productions, and Twentieth Century Fox Animation/Blue Sky Studios.
About KINGSMAN: THE GOLDEN CIRCLE
Kingsman: The Golden Circle is Matthew Vaughn’s highly anticipated follow-up to the hit 2015 film Kingsman: The
Secret Service.
Returning cast members Colin Firth, Taron Egerton, Mark Strong and Edward Holcroft will be joined by an incredible
host of names including Julianne Moore, Halle Berry, Pedro Pascal, with Channing Tatum and Jeff Bridges.
Kingsman: The Secret Service introduced the world to Kingsman – an independent, international intelligence agency
operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In Kingsman: The Golden
Circle, our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their
journey leads them to the discovery of an allied spy organisation in the US called Statesman, dating back to the day
they were both founded. In a new adventure that tests their agents’ strength and wits to the limit, these two elite
secret organisations band together to defeat a ruthless common enemy, in order to save the world, something that’s
becoming a bit of a habit for Eggsy…
Kingsman: The Golden Circle is written by Jane Goldman & Matthew Vaughn, based on the comic book “The Secret
Service” by Mark Millar and Dave Gibbons.
About TAG HEUER
TAG Heuer, the avant-garde of Swiss watchmaking since 1860. TAG Heuer has been striving since then to push the
boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was
harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional
chronographs.
Under the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division,
the new models, including the connected watch, reveal a new dynamism: faster lead times and developments, and a
completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the
four different worlds: Art, Lifestyle, Sport and Heritage.
Our partnerships in sport, with the Formula 1 Red Bull Racing team, the Monaco F1 Grand Prix, the FIA Formula E
Championship, the Indy 500 in Indianapolis, and legendary races including the Pikes Peak and Carrera
Panamericana; in football with Manchester United, the English Premier League, the German Bundesliga, the
Spanish La Liga, Major League Soccer in the USA, the Chinese Football League, the Japanese Premier League, the
Asian Cup, and the Australian Men’s National Football team; in cycling with the professional BMC Racing team, the
Tours of Abu Dhabi and Dubai, the Cadel Evans Great Ocean Road Race in Australia, the Giro d’Italia and the Tour
of California; and our ambassadors, living football legend Cristiano Ronaldo, trendsetting it-girls Bella Hadid and
Cara Delevingne, icons of electronic music David Guetta and Martin Garrix, surfing champion Kai Lenny, American
star quarterback Tom Brady, Australian actor Chris Hemsworth, Patrick Dempsey… all share the brand’s core
values: teamwork, ambition and a taste for challenge which also drive TAG Heuer to go beyond the traditions of the
watchmaking industry.
Our slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind. TAG Heuer is an
LVMH Group company. For more information, visit tagheuer.com
Instagram : @tagheuer, Twitter : @TAGHeuer, Facebook : https://www.facebook.com/TAGHeuer
About MR PORTER
MR PORTER launched in February 2011. It has since established itself as the award-winning global retail
destination for men’s style, with an unparalleled product offering from the world’s best menswear and luxury brands
– including Saint Laurent, Prada, Gucci, Brunello Cucinelli, Ermenegildo Zegna, Moncler, Acne Studios, APC,
Kingsman, Tom Ford, Common Projects. MR PORTER complements its best-in-class menswear with ever-growing,
industry-advancing categories, such as fine watches, grooming, performance, sport, tech and lifestyle. Additionally,
MR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal, its
bimonthly newspaper, The MR PORTER Post, and its bite-sized, several-times-a-day digital news source, The Daily,
all powered by MRPORTER.COM. MR PORTER video content is also streamable and shoppable from its very own
Apple TV app. MR PORTER champions unparalleled customer service with express worldwide shipping to more
than 170 countries, including same-day delivery to New York and London and next-day delivery to the UK, US,
Germany and France, a seamless shopping experience across mobile, tablet, desktop, email and telephone,
signature white and black packaging, easy returns and a multi-lingual customer care and personal-shopping team
who are available 24/7, 365 days a year.
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