The Floating Piers opens to the public. Lake Iseo and the Lombardy Region take center stage at a one of a kind international event

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June 18th 2016

The Floating Piers opens to the public. Lake Iseo and the Lombardy Region take center stage at a one of a kind international event

An imposing floating walkway, created by notorious Bulgarian artist Christo on Lake Iseo (between Montisola and Sulzano, reaching the island of San Paolo) awaits visitors from June 18th to July 3rd 2016. The installation represents an artistic event of global importance: the Lombardy Region along with Explora, the Region’s DMO and regional CCIAAs, support Lake Iseo and its neighboring territories through unified promotion with the inLOMBARDIA brand. Local services and attractions during the event will develop the touristic impact and positive results, especially once the initiative comes to an end.

From June 18th to July 3rd 2016, Lake Iseo and its surrunding territory will be the protagonists of a globally-relevant work of art: Christo, the famous Bulgarian Land Artist, has chosen the waters of the Sebino area as the location for his latest intallation, named The Floating Piers, giving the public to live a once in a lifetime experience. Visitors can walk on the water’s surface on a walkway beginning at Sulzano and reaching Montisola (Europe’s largest lake island), streching along the shoreline and branching out in two offshoots that head to the private island of San Paolo.

An imposing work of art: the walkway can be walked in both directions and is open 24 hours a day. It is a modular floating wharves system comprising 200 thousand high-density polyethylene cubes, completely covered by 70 thousand square meters of a yellow, tightly woven fabric that is removable and recyclable as well.

The end result is an extraordinary 5 kilometer trail, 3 of which go straight on top of the lake’s waters. The installation also offers breathtaking views from above in several panoramic viewpoints scattered over the area near the lake shores.

With The Floating Piers, Lake Iseo conferms its status as a touristic destination, offering the public the chance to discover the outstanding natural, cultural, and culinary heritage that distinguishes the Region. In occasion for the event, Explora, the regional destination management organization, with its brand inLOMBARDIA and the Region of Lombardy itself, support the area of the Sebino and its surrounding territories, such as the Valcamonica, Franciacorta and the Bergamask Valleys, natural reserves and national parks, with a promotion strategy that focuses on these tourist attractions, both during the event in order to enhance its benefits and when it is over to guarantee long-term tourist traffic in the future.

The presence of the Lombardy Region and Explora both during and after the event will be present with a promotion plan to be articulated in a series of actions. These actions include the gathering of all available data history on the Floating Piers project, with a timelapse video and a social amplification strategy using the inLOMBARDIA and the Regione Lombardia social media channels with an ongoing communication effort of the event and everything that occurs in the area; posts, pictures, videos in real time; and the participation of major national and international bloggers and influencers that will be active using the #inLombardia hashtag.

Due to its vicinity to the walkway entrance, an information point will be set up at Sulzano, to be customized with the “Year of Tourism inLOMBARDIA”, which will advertise regional services and provide useful information for those who will visit the installation.

The #TheFloatingPiers Instagram photo contest starts today, until july 15th 2016, which besides giving a unique and unrepeatable experience, will be open to instagramers, amateur and professional photographers. This contest will focus its lenses through the official channels: Instagram and Facebook and it is organized by Visit Lake Iseo in collaboration with inLOMBARDIA. For info, registration procedures and prizes go to: www.iseolake.info/tfp/contest.php – social@iseolake.info.

EXPLORA

Explora is the Destination Management Organization (DMO) used by the Lombardy Region, Milan Chamber of Commerce and, thanks to Unioncamere Lombardia, all of the Region’s Chambers of Commerce, at the service of local businesses and territories. Using the inLOMBARDIA brand, an innovative, flexible and characterized by itsstrong digital presence, Explora supportsthe development of tourism promoting strategies in national and international markets in complete harmony and synergy with local existing promotion contexts under a unified, close agreement with regional strategies and politics.

foto gda da bordo Capitanio 11 giugno 2016

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